Data at the Core: Tim Armstrong on Data Transformation and Nova Entertainment

This week on Keeping Up With Data, Seán and Polain are joined by Tim Armstrong, Director of Data, Technology and Product at Nova Entertainment, for an episode that bridges the gap between rural roots and cutting-edge data strategy. Tim shares his unique journey from growing up on a New Zealand dairy farm to leading data initiatives in the media industry. He reflects on how lessons learned in agriculture have shaped his approach to problem-solving and leadership, and discusses the transformation of farming through data-driven tools — from tracking milk production to leveraging real-time analytics for better decision-making. The conversation then dives deep into the world of Customer Data Platforms (CDPs).

Tim explains how Nova Entertainment has placed the CDP at the heart of its digital strategy, enabling smarter audience segmentation, identity resolution, and cross-functional decision-making. He also unpacks the evolution from Data Management Platforms (DMPs) to CDPs, the impact of privacy regulations like GDPR, and the ongoing challenges of data governance in a rapidly changing landscape.

Whether you’re a data professional, a tech enthusiast, or just curious how data shapes industries from farms to media stations, this episode offers practical insights, candid stories, and a fresh perspective on the future of data.

This podcast is in partnership with The Black Dog Institute which aims to create a mentally healthier world for everyone. If you wish to support the cause please donate via the link Black Dog Institute - Precision Sourcing https://www.teamblackdog.org.au/fundr...

Host: Seán Gray & Polain Byimira

Guest: Tim Armstrong

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